Bible sales rose 22% through October of this year compared to the same period last year. This is from data released by Circana Bookscan. This surge in Bible sales, happened while the total U.S. print book sales was up only by 1 %. Print Bible sales hit a five-year low of just under 8.9 million in 2020, But sales began to tick upward again. Sales surpassed 13.7 million in the first 10 months of this year.
This increase in Bible sales has happened even as polls show a decline in religiosity across the country. The number of Americans who identified with a Christian religion hit a low of 68% last year, according to Gallup. A half a century ago, 87 adults in the U. S. identified as Christian, according the the polling of Gallup. According to Pew Research, 28% of American adults are now religiously unaffiliated.
In the opinion of Bishop Robert Barron, bible sales is evidence of “a renewed search for meaning, purpose and value.” He points out the Bible in Western civilization has been, “the main source of meaning, purpose and value.” He goes on to say, “I think people are turning back to the Bible in greater numbers” because they’re looking for meaning, purpose and value and they sense they will find it in the Bible. Barron added that he hasn’t been surprised by rising rates of depression, anxiety and suicidal ideation among young people. “That’s what happens,” observes the Bishop, “when you say there’s no meaning or purpose.”
The Bible surge could be a natural consequence of a general feeling of anxiety in our world, since our foundations as a nation are based on Scriptural principles. Could we be living in the days when Amos prophesied, “The day are coming,” declares the Sovereign Lord, “when I will send a famine through the land – not a famine of food or a thirst for water, but a famine of hearing the words of the Lord” (Amos 8:11). He portrays people desperately searching for the word of the Lord. “Men will stagger from sea to sea and wander from north to east, search for the word of the Lord but they will not find it” (Amos 8:12). Jesus reminds us, “It is written: ‘Man does not live on bread alone, but on every word that comes from the mouth of God'” (Matt. 4:4).
As I look back over my life as a follower of Jesus, I am very thankful for God’s grace experienced in my journey, enabling me to be a faithful workman who is not ashamed. I identify with Paul’s exhortation to young Timothy, “Do your best to present yourself to God one approved, a workman who does not need to be ashamed and who correctly handles the word of truth” (II Tim. 2:15). I have always believed in the efficiency of God’s Word to inspire and do the work of formation in the lives of those who hear and respond to Scripture. “All scripture, breathed as it is by God, is useful for teaching, for rebuke, for improvement, for training in righteousness, so that people who belong to God may be complete, fitted out and ready for every good work” (II Tim. 3:16-17 Wright).
Scripture can be seen as God’s “love letter.” Our culture is desperate to hear some “Good News.” God tells us that he loved us so much that He sent His only Son to die for us (John 3:16). Scripture tells us of being made in God’s image. He has created us uniquely to serve him (Eph. 2:10). His love letter tells us all he has done for us, while carrying us to the end (Is. 46:4). He is preparing a homecoming for us (John 14:1-4).
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